Mohamed El Idrissi previously held the position of Director of Kinemetrics, SA. As Kinemetrics’ new VP of Sales, he will be responsible for leading the company’s sales team and expanding its reach worldwide. During his nearly three decades of dedicated service at Kinemetrics, Mohamed has steadily delivered substantial contributions in securing and managing high-profile projects.
Mauricio Ciudad-Real, President and CEO of Kinemetrics, commented, “Throughout his tenure at Kinemetrics, Mohamed has consistently demonstrated dedication and leadership. Since 1999, he has effectively overseen the Kinemetrics Swiss Office, displaying strong capabilities in sales, services, and the management of the MBB-2 manufacturing facility. Additionally, his expertise in managing sales and business development in the MEA region and in key markets such as Indonesia, Kazakhstan, and Uzbekistan have been invaluable and will undoubtedly continue to drive success in these areas.”
Within the Sales Department, his exceptional career has served as a catalyst for his colleagues, fostering collaboration to drive business development in their respective areas.
Ciudad-Real continued, “With his distinctive leadership approach and a proven track record, I am confident that Mohamed will not only thrive as the VP of Sales in the future but also further enhance Kinemetrics’ global presence through collaboration with our regional sales managers and our exceptional network of partners and representatives worldwide.”
Mohamed joined Kinemetrics in 1996, and holds an Electrical Engineer degree and a diploma in Business Management from CRPM Switzerland. El Idrissi will be supported in his new role by the company’s experienced and long-tenured management team, including Sr. VP of Sales, Lani Oncescu, and President & CEO, Mauricio Ciudad-Real.
